If you are like me, you came this far in my posts still unclear about what you are actually supposed to be doing in life. The biggest relief is, we are not alone. Few people have been knowing for their whole lives their perfect career that would guarantee the correct balance between joy, money and flow. For the rest, it is a discover or a never ending doubt.

As we mentioned in the previous post, the good news is that “everyone is an expert at something”, no matter what you currently do for a living. So when you are not sure what your thing is, a good starting point is asking and talking to the people around you, looking for clues. The people in your network may actually have a better sense of what your most marketable skills might be. “The key is looking to the questions they ask you, the favors they request of you. If you look closely, you’ll probably find that there are certain types of advice that people ask you for, over and over”.

Once you gather this information, you will realize that the birth of any business comes from an effort to solve other people’s problems. Every single service available in the world, is tailored to address something that people cannot do and need help with, hence there is another group of people who make it their lives work, or their job, to offer a solution. That is why is important to test the waters with your network to find clues on your potential career: what do they turn to you for? And once you realize this, and you have found your path, you should always keep this pivotal information that the top of your business making priorities.

If you want to get an unbiased result, the book suggests the “talking to 100 people experiment”. With this. “you can tap into the wisdom of 100 people to help you get closer to figuring out the work you were born to do. You will get feedback on which of your skills and talents are most values, and maybe even test out how much demand there is for the product or service you think you can offer ( if applicable ).” Everyone you know, knows so many others that can help you out with this:

• list 5 problems you’ve been able to solve for someone
• decide on the name of your 15-minute, 100-person session
• create a short description and an offer for your session
• create a quick and easy sign-up process, and invite people to sign up
• make sure you make the calls and keep it to the allotted 15min, unless the person on the other side of the line is willing to talk more
• ensure that you follow up after the call, with a note of recap and thank you

This project helps you to discover what you can offer. You have to sell or offer services or products that people NEED and/or are INTERESTED in, otherwise no amount of passion, grit and dedication will ever make it a success. The whole point is learning what you’re good at, that other people want to pay for.

Hopefully by now, you will have a better idea of what you are good that, that people are willing to pay for. Now it’s time for action. No point in having a great business idea that never comes to life. No matter what you discover, and no matter what line of work you are currently in or aspiring to, the information that you have gathered has a lot of powerful information that you can use. “Your goal is to meet needs and provide solutions. The more you focus on activities related to this goal, the more successful you will be”.

What is you found too many options? will discover what to do in the next post.